10 Words and Phrases NEVER to Use

I just read the back cover of a book where the author describes herself as “high sought after.” This is another one of those meaningless phrases that we all use when our creativity is at an ebb.

Here are a few more phrases to strike from your marketing vocabulary:

  • The highest quality
  • The leading
  • Cutting Edge
  • Number One
  • Highly unique
  • Pushing the envelope
  • Experienced

and the No. 1 phrase to cut from your vocabulary:

  • Outside the Box

Please send comments. Let’s come up with some new and original phrases to replace these tired one!

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