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5 Trends for Book Marketing Success in 2023
It’s a new year and time to start making plans to successfully market your books in 2023. What did you do right last year? What helped you sell more books? What do you wish you had done differently? If you haven’t done it already, I hope you will some time now to make a brand…
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Are you getting an A+ on your Amazon Page?
By Nicole Loughan If you aren’t making the grade with an A+ on your Amazon landing page you are missing out on a great opportunity. This new-ish feature on Amazon allows indies, self-pubs, small operations and any other interested Amazon listers to make their page look just like the pros. For years mainstream publishers were…
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Janice Detrie’s Countdown Deal
“There are only so many independent bookstores I can get my book into, and only so many places in the area where I can speak. I had to try something new to get more readers,” author Janice Detrie says, explaining why she decided to try a free Kindle Countdown Deal recently. Janice is the author…
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Kindle Countdown Deals: Time to Try Them Again
Once upon a time, Kindle Countdown Deals combined with some inexpensive and targeted advertising was a surefire winner for authors. Set a Countdown Deal on KDP, pay under $100 for a FussyLibrarian.com ad, and voila! You were almost assured to get lots of downloads, increase your Amazon rank, and maybe get a couple of new…
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Finding Time to Write Your Book
It’s September. Raise your hand if you have decided to finish your next book before the end of the year. Yep. I see a lot of hands raised out there in newsletter land. Now, put down your hand if you have worked on that book project since you made that goal on Labor Day. What?…
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Take Control of Your Publishing!
In the past 15 years that I have worked with authors, the publishing scene has changed many times. Not only that, but the players have changed, too. By this I mean that well-established independent publishing houses, ranging from tiny to extra large in size, have gone out of business, orphaning their authors’ books. In the…
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Better than bucks, why reviews are money in the bank
By Nicole Loughan I’ve often hear authors say it’s demeaning to ask for reviews, it’s beneath them or just downright embarrassing. To the contrary, getting reviews are almost the single most important thing you can do for your books, they help give your work legitimacy, make you look popular, and more than anything they…
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Publishing an Audiobook: My Firsthand Account
I’ve written and published over a half a dozen books of my own in the past ten or fifteen years, and helped more authors than I can count publish their books as well. But I’ve never worked with an audio book until now. Why? Well mostly because I didn’t see that there would be a…
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Don’t Cancel Yourself
“Why don’t you get back to writing?” I asked a friend the other day. It’s a conversation we have had several times in the last six months or so. Every time I asked her, I would hear the same excuses: “I’m too busy,” “I’m having trouble with my plot,” “I’m going to switch to a…
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Developing Your Fan Base
This is an excerpt from Karen Miller’s upcoming book, Authorpreneur: Build the Business Behind Your Book, which will be published in September, 2022. Of course your mom is your fan. And I hope your siblings are, too, as well as your best friend. But are they your only fans? And can you really count on…
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What if You Could Just Show Up and Teach?
3 Ways to Professionally Create Video for Your Course By Parchelle Tashi Creating an online course is no easy task, no matter how easy someone on YouTube makes it sound. Marketing and selling it is typically the most challenging part, but right next to that is the task of actually producing the content. There’s more…
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How to Plan a Successful Book Launch
It’s finally here. The day you have dreamed about for months, maybe even for years. A carton—or two, or three, or six—arrives on your doorstep, and your book is here. Now, what are you going to do with it? You want to go right out and start selling it. Instead, plan to have your books…
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Self-Publishing: You Can Do This!
You must reinvent yourself every five years. These words of wisdom were given to me by a business coach I interviewed for a magazine article a number of years ago. It has proved to be a good rule to live by for those of us in the publishing business. It seems that every time we…
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10 Words and Phrases to Delete from Your Writing—Right Now
Do you ever hear a word or a phrase so often that it begins to make you cringe? Sometimes it is a phrase that sounded so original the first time it was said that it quickly becomes overused to the point that instead of sounding original, it turns into a cliché. “Thinking outside the box”…
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Who Is Your Reader?
If you’ve spent any time at all in business you’ve heard the phrase, “find your target market.” As a writer, your target market is your reader. When I ask the writers I work with who their target reader is, the most common answer I get is “everyone,” or some variation of the word, such as…
